It's 30 for a Reason... Or Is It?


Sep 14 , 2024
By Eden Sahle


I recently witnessed a candid exchange between parents and their adult daughter, now in her early 30s. Their advice was direct—she needed to focus on her career and make decisive choices about her future. They felt her potential was being wasted, pointing to her younger sisters as role models. For the daughter, who has lived at home and drifted without clear direction, the conversation struck a chord. Her parents’ concerns about her lack of progress triggered an unexpected moment of reflection, illustrating the deep-rooted pressures many young adults face from their families.

In unpacking their advice, however, a glaring inconsistency emerged. The parents openly admitted to being more lenient with their younger children, explaining it as a matter of age. This double standard revealed an underlying belief: while their eldest daughter should have "figured things out" by now, her younger siblings were given the luxury of time. It was a surprising confession, stressing a parenting approach that underestimates the complexity of growing up. The mixed messages these adult children received may explain their struggles with taking control of their own lives.



Many young people in their 20s view themselves as still in the early stages of adulthood, only to confront a stark reality once they cross into their 30s. It is a shift that can bring on feelings of inadequacy, frustration, or even depression. The disconnect is usually exacerbated by parents, who indulge their children during their 20s, only to shift gears with expectations of swift achievement once they hit 30.

A poignant instance of this comes from a young woman who described the jarring change in her parents' attitude. Treated like a child well into her 20s, she found herself suddenly bombarded with expectations to find a partner, marry, start a family, and launch a successful career. The speed and intensity of these demands left her stunned, as though her parents had forgotten the decade prior when they sheltered her from these very responsibilities.

The comparison with other women became a frequent refrain in her parents’ conversations, adding to her growing sense of inadequacy. This sudden urgency to meet milestones, without any gradual preparation, is a common misstep. Many parents unknowingly set their children up for failure by failing to instil responsibility and independence early on.

For many, especially women, the onset of their 30s becomes a dreaded milestone, seen as the moment they must have it all together. Society’s messages reinforce this anxiety, and parents often amplify it by treating their children as though they have suddenly aged overnight. This kind of age-based treatment is not only unfair but detrimental. Ageing should be seen as a natural process, not a benchmark for success or failure. Parents should view their children’s growth with pride, cherishing the privilege of watching them evolve into adulthood.

The responsibility of guiding children rests with parents, but it must be consistent from the earliest stages of life. Waiting until adulthood to impose expectations—especially after years of leniency—creates an atmosphere ripe for frustration and failure. Psychologists warn that this approach can result in low self-esteem, anxiety, depression, and reckless decisions. The emotional toll can be lasting, affecting not only the child but the family dynamic as a whole.

The harm of age-based bias is far-reaching, with significant emotional and psychological consequences. Adults find themselves vulnerable, discouraged from pursuing their own paths, and instead, pushed into making rash choices to appease parental expectations. In contrast, those raised with clear responsibilities early in life tend to develop higher self-esteem and a stronger sense of purpose. The message is clear—parents must avoid unfair treatment based on age, recognizing the long-term impact their actions have on their children’s well-being.

As parents work to correct their past mistakes, they must also offer grace and understanding to their adult children. The journey of growing up is shared, and parents should be mindful of the lessons they pass on, ensuring they cultivate a supportive and empowering environment for future generations.



PUBLISHED ON Sep 14,2024 [ VOL 25 , NO 1272]



Eden Sahle is founder and CEO of Yada Technology Plc. She has studied law with a focus on international economic law. She can be reached at edensah2000@gmail.com.






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